A good dental marketing strategy includes promoting and reinforcing your dental brand when patients are in your dental office. Use printed patient education materials personalized with your dental branding. If your brand image conveys patient comfort, have soft background music, muted lights, and aromatic candles.

Recare, birthday, thank you and greeting postcards and direct mail sent to patients' homes should reinforce your dental brand. Patients will help build your dental practice by giving dental referrals when their in-office experience meets or exceeds expectations.

In-Office marketing ideas to reinforce your dental brand:

• Patient Recognition Postcards
• Thank You Postcards
• Birthday Postcards
• Greeting Cards
• Automated Recall Direct Mail Systems (Practice Mojo)
• Dental Office Wall Art (photos and illuminators)
• Patient Education Materials such as Brochures, Flipcharts and Case Acceptance Pamphlets